Intended for

If you take into account that companies can be grouped into three categories: those that influence events, those who watch events and those who wonder what happened, then it is clear that the company to achieve its business reality must fight for its place in the first group, which affects their future. To do so, it must be open to new ideas and new knowledge, and certainly must develop and plan their own future. Strategic planning methods can significantly help with that, as well as balanced scorecard. This seminar is intended for the highest management.

Goals

Objective of this training is to encourage a vision and strategic planning ability in participants and create conditions for the implementation of the balanced scorecard in everyday practice.

Content

1.  Day:

• Introduction
• The basics and purpose of strategic planning
• Characteristics of a good strategist – self-evaluation
• Possible approaches to strategic planning

 

• Stages in the development of new strategies:
• Analysis
• Planning
• Implementation

 

• Possible strategies:
• Lower price
• Added value
• Proactive versus reactive strategy

 

2. Day:

• Vision, mission, strategies, goals
• Evaluation of brainstorming results
• Strategic marketing as part of the overall company strategy
• Testing strategies
• Determining priorities during the strategy implementation
• The most common problems in strategy implementation
• Introduction to balanced scorecard
• The basic model of BSC
• Perspectives in BSC

 

 3. Day:

• SWOT Analysis
• Matrix portfolio
• Identifying critical success factors
• Lowering the scorecard to lower levels
• Decomposition of goals and development of an action plan
• Measuring the effects – Metrics

A large number of case studies with activities for the seminar participants.

Work methods

• The seminar lasts 3 days
• Theoretical and practical work with exercises

Certificate

All attendants receive a participation certificate.

Lecturers

dr.sc. Silvana Tomić Rotim, Lead Auditor, CISA

Price

3.450,00 kn + VAT

The price includes: a collection of slides and work materials for the seminar and exercises,  a participation certificate, lunch and refreshments during breaks.